Get in your user's head!

To make a website look beautiful is truly an art, but making it look beautiful and perform beautifully is a craft. DrawForward has perfected this craft over time and is ready to deliver it to you.

So, it looks like maybe you're in the market for a new website, or maybe it's just a redesign. Maybe you did a search on the internet and have checked local shops, but you've been underwhelmed by what you see. Or you've waded through the design agency soup that is the Google search results. Well it's easy for us to say, but you really have come to the right place!

At DrawForward, our main goal is to build something that outperforms expectations. Years of experience in online marketing and advertising deeply coupled with time-tested user experience models are built in to every project.

1. User Study


Research Your Users

We'll work closely with you to identify your user target demographic. We will also take a look at the competition to see if there's some minor adjustments that could be made and weighted into the final calculations. From there we will identify your user goals and develop an outline and feature list that the UI/UX will be based upon.


UI/UX Design

In step one we figured out what your user goals should be and now it's time to put those into action by planning each screen based on user input and interaction. While each design element should have a goal, they are not weighted equally. We must control the direction of the user by not leading them off the path to converting.




Choose Your Tech

Every project is different and therefore the requirement is like a moving target. To be rigid in our practice would not be the most beneficial path to success. We develop in an agile environment, but always use a 'best practice' approach with the framework and code we're using.


Project Deployment

Finally, it's that time! It looks great and the functionality is spot on. It's time to run our pre-deploy scripts and get this badboy ready for public consumption. Minifying code and images as well as delivering to your users using gzip compression to reduce load and network requests.


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